Here at the offices of the ShaqFu Radio blog, we’re all about enjoying our snacks. Seems the big fella is on the same page (of course!). There’s a new addition to the roster for Shaq’s yummy candy gummies, made in partnership with Hershey’s.
Of course O’Neal has never been one to think small. From dominating the NBA hardwood to building a massive business empire, the Big Diesel always goes big. Now, he’s bringing that same oversized energy to the candy aisle with the newest addition to his Shaq-A-Licious XL Gummies line: sneaker-shaped gummies.
The new treats, created in partnership with The Hershey Company, officially hit store shelves nationwide this fall. Just like Shaq’s size 22 shoes, they’re made to stand out—larger-than-life gummies in bold mango (orange), lime (green), and strawberry (red) flavors.
A Nod to Shaq’s Sneaker Legacy
The sneaker design isn’t just for fun—it’s a direct tribute to Shaq’s long history in footwear. From his affordable SHAQ brand sneakers to his days rocking custom size-22 kicks on the court, shoes have always been a big part of his story. Now, fans can get a taste of that legacy in candy form.
“This candy is about presence—big shapes, bold flavors, and having fun,” Shaq said in a release. “I wanted to create something I’d be proud of, and these sneaker gummies are just the beginning.”
The launch builds on the massive success of the Shaq-A-Licious brand. Since debuting in 2024, it has become Hershey’s top sweets release, with more than 11 million units sold. The line already includes Original gummies (shaped like Shaq’s face) and Sour gummies inspired by his legendary nicknames like Diesel, The Big Cactus, and The Big Shamrock.
A Big Bite for Big Personalities
The new sneaker gummies are XL-sized, designed to match Shaq’s larger-than-life personality and appetite for fun. Hershey calls them a “brand with serious momentum,” and Shaq himself has been hands-on every step of the way—from taste-testing to signing off on shapes and packaging.
“These gummies are about stepping it up—literally,” Shaq joked. “Sneakers and candy, that’s a win-win.”
With their playful design and bold flavor, Shaq-A-Licious XL Gummies continue to push candy into new territory. They’re not just a treat; they’re a statement piece—just like the man behind them.
What’s in the Shaq-A-Licious Lineup?
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New Sneaker Gummies – Mango, lime, and strawberry in sneaker shapes.
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Original Gummies – Shaq face shapes in peach, berry punch, and orange.
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Sour Gummies – Nickname-inspired pieces in pineapple, mixed berry, and watermelon.
All varieties are available now at retailers across the U.S. and Canada.
Sweet Success Story
From basketball dominance to boardroom wins, Shaq has built a reputation as someone who always finds ways to connect with fans. With Shaq-A-Licious XL Gummies, he’s giving candy lovers something bold, fun, and completely unique.
As Shaq says: “This is just the beginning.”